GARDEN HOUSE STORE CIAL Yokohama to hold pop-up of popular Maebashi store "Wamusashi Nakamata" Limited sales of "Fluffy Wanuki" and other items sold out every day

GARDEN HOUSE STORE CIAL横浜店、 前橋の人気店「和む菓子 なか又」のポップアップを開催 連日完売の”ふわふわ わぬき”等を限定販売

"Fuwafuwa Wanuki," popular on media and SNS, makes its debut in Yokohama.
Also featuring summer treats like "Wamochi" and "Puru Shizuku" from July 19th to August 22nd


From July 19th (Mon) to August 22nd (Sun), GARDEN HOUSE STORE at CIAL Yokohama, directly connected to Yokohama Station, will host a pop-up event for the Japanese confectionery brand "Nagomu Kashi Nakamata" from Maebashi.

Following two successful pop-up events last year, which were well-received for various purposes including gifts and personal use, this year’s event will feature the much-anticipated "Fuwafuwa Wanuki," a top-selling item that frequently sells out at the Maebashi store and online.


■ Brand Introduction: Nagomu Kashi Nakamata


"Nagomu Kashi Nakamata" is a Japanese confectionery brand from Maebashi that proposes new types of Japanese sweets based on the concept of "increasing relaxation" and "sweets that connect people, not just for eating." The dorayaki "Wanuki," named after the city emblem of Maebashi, and the fluffy dorayaki "Fuwafuwa Wanuki" made with plenty of meringue are popular products that sell out daily at the Maebashi store and online. The brand is known for its innovative Japanese sweets and sophisticated packaging design, making it a popular choice for gifts.

 

■ Product Lineup


"Fuwafuwa Wanuki" (Limited quantities on Fridays, Saturdays, and Sundays)

An Cream / Milk Cream

1 piece each 313 yen (tax included)

"Fuwafuwa Wanuki," a new type of dorayaki made with plenty of meringue, resulting in a moist and fluffy texture, is a popular flagship product that sells out daily at its own store and online.

 

Wamochi

1 piece 200 yen (tax included)
5-piece BOX 1,125 yen (tax included)
14-piece BOX 3,056 yen (tax included)

"Wamochi," derived from the city emblem of Maebashi and the wish to "hold onto harmony," features a special dough made with rice flour, offering a chewy texture and an elegant sweet bean paste flavor. It pairs well not only with tea but also with coffee and tea. It has a shelf life of about one week, making it an ideal gift.



Puru Shizuku


Earl Grey / Jasmine / Matcha

1 piece each 486 yen (tax included)

3-piece BOX 1,717 yen (tax included)

"Puru Shizuku," inspired by the droplets of the "keyaki" tree, Maebashi's city tree, is an authentic warabi mochi made with real warabi flour. It is available in three flavors: Earl Grey, Jasmine, and Matcha. Enjoy the unique moist and chewy texture and the refreshing flavor and aroma not found in other Japanese-Western fusion sweets.



Maebashi Silk Pudding

Wasanbon / Matcha / Azuki

1 piece each 432 yen (tax included)
3-piece BOX 1,620 yen (tax included)

Drawing on the rich history of silk production in Gunma, we created "Silk Pudding" with a silky texture and refined sweetness. Enjoy the Japanese flavors of Wasanbon, Azuki, and Matcha.




Please visit us when you are in Yokohama. For the latest updates, follow the official GARDEN HOUSE Instagram account: @garden_house_official

Duration: July 19th (Mon) to August 22nd (Sun)

 

GARDEN HOUSE STORE
Address: B1F, CIAL Yokohama, 1-1-1 Minamisaiwai, Nishi-ku, Yokohama, Kanagawa 220-0005
Phone: 045-534-5353
Hours: 10:00 - 20:00 (shortened hours, usually open until 21:00)

GARDEN HOUSE brand site: https://ghghgh.jp/
Nagomu Kashi Nakamata brand site: https://www.nkmt.jp/